Personas

Meet the cast.They don't like you yet.

Every simulation, debate and interview seats its room from the same cast: 101 archetypes, each built with its own voice and its own way of deciding. Nobody gets a part for being agreeable.

CastingArchetypes and objections from GET /v1/archetypes

Anatomy of a seat

Four layers.Then it has an opinion.

This is a real seat from the room that read our homepage line: who he is, how he talks, how he decides, and what he said.

    The 101

    Fourteen tables.Each with a grudge.

    The archetypes sit in fourteen clusters, from the people who sign the cheque to the ones who argue the other side on purpose. Pick a table.

    Names, descriptions and objections as the product holds them.

    Same line, three people

    One ad.Three very different reads.

    Three seats from the same room read the same line. Different voices, different ways of deciding, three different answers.

    Pin the room

    Cast it once.Test everything on it.

    Point Kranth at your site and it casts a room from your market. Save it, and the same people read your next headline, your next price and your next page, so every result compares to the last.

    Curtain call

    They're ready.Give them something to read.

    10 free credits when you sign up, no card.